To refresh its ‘dad’s brand’ image, Indian condom brand ‘KamaSutra’ teamed up with MTV for an ad campaign to promote its new range of ‘MTV Hardwear’ condoms.
The ‘Hardwear’ campaign posters feature a slew of screws, spanners and hammers. With fun graphics and ‘handyman’ sexual innuendos, the ad encourages youths to “Bang On” a condom.
[via I Believe In Adv]