Developed by the ad agency Perfil 252 for the Brazilian urban biking group Zoobiker, these ads present vehicles as Tetris pieces, showing that cycling is a better way of getting around town.
In these posters, many Tetris-like vehicles are places together to show traffic congestion, yet, amidst the chaos, there is a clear pathway for bicycles to pass through.
Creatively conceived, this ad campaign shows that cycling around is a lot less stressful than getting behind the wheel.
[via The Inspiration Room]