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Hamburg-based advertising agency Kolle Rebbe has partnered with charity organization MISEREOR to create an overwhelming incoming of donations in a smart and savvy way.
Recognizing that most people in Hamburg use a form of card for payment, they created the first outdoor interactive donation poster that accepts credit card. They called it ‘The Social Swipe’.
This poster, linked up with a credit card machine and beautiful visuals, would correspond as you swipe your card, making the user experience of donating to charity enjoyable and seamless.
The Social Swipe was awarded a Gold Lion in the outdoor category at the 2014 Cannes Lions International Festival of Creativity.
MISEREOR is a global charity that aids in the fight against poverty and injustice.
Watch the case study below:
[via Gute Werbung]
Hamburg-based advertising agency Kolle Rebbe has partnered with charity organization MISEREOR to create an overwhelming incoming of donations in a smart and savvy way.
Recognizing that most people in Hamburg use a form of card for payment, they created the first outdoor interactive donation poster that accepts credit card. They called it ‘The Social Swipe’.
This poster, linked up with a credit card machine and beautiful visuals, would correspond as you swipe your card, making the user experience of donating to charity enjoyable and seamless.
The Social Swipe was awarded a Gold Lion in the outdoor category at the 2014 Cannes Lions International Festival of Creativity.
MISEREOR is a global charity that aids in the fight against poverty and injustice.
Watch the case study below:
[via Gute Werbung]