Costa Rica-based art director Fabio Obando has created a series of drunk-driving ads for automobile brand BMW.
Titled ‘DRUNK SUPERHEROES’, they feature ‘invincible’ characters like The Hulk, Superman and Wolverine—which we assume is a metaphor for drunk drivers and the feeling that they get after a night of binge drinking.
Despite their ‘invulnerability’, they are portrayed as badly injured or dead after getting into an accident.
The tagline for the ads reads, “Don’t let your ego drive you. If you drink don’t drive.”
[via Fabio Obando]