Rebranding a big and well-established business is often an expensive process—and introducing a new name or corporate identity may or may not be a success as such changes can take consumers some getting used to.
Online hosting site WebHostingBuzz has created a new infographic that documents some of the most famous rebrands from the past century.
Categorizing the rebranding projects by the decades in which they took place, this infographic shows how the branding of well-known brands like KitKat, Nike, UPS and IBM looks like before they took on their now-iconic names and logos.
Scroll down to view the entire infographic—did you know that Pepsi was previously named Brad’s Drink?
Click on image to enlarge
Click on image to enlarge
[via WebHostingBuzz]