Toronto-based advertising agency Grip Limited has created some brilliant new outdoor billboards for Honda.
To promote the 2015 Honda Fit, Grip Limited wanted to show the world just how many things the boot of the compact Honda Fit could pack in.
In two separate executions, the contents in the car are exposed to showcase an overwhelming amount of things: camping gear, a canoe, a guitar, a bicycle, just to name a few.
The objects may seem too large and like there’s too much, but it all seems to fit in perfectly.
[via Adeevee]