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Coca-Cola newest advertising campaign breaks its silence on obesity and other diseases by admitting that the soda company has contributed to the rise of these health hazards.
In this two-minute infomercial, Coca-Cola mentions the measures it has taken to set things right, such as introducing a smaller serving packaging, being upfront about nutritional value and replacing sugary options to health-centric ones in schools.
The ad also discuss innovation and education, seeking to bring across the message that at the heart of the company, Coca-Cola wishes to bring people together.
What do you think? Does this signal a change to the honesty policy in advertising or is this just another marketing gimmick?
Watch the infomercial below:
[via Coke.com]
Coca-Cola newest advertising campaign breaks its silence on obesity and other diseases by admitting that the soda company has contributed to the rise of these health hazards.
In this two-minute infomercial, Coca-Cola mentions the measures it has taken to set things right, such as introducing a smaller serving packaging, being upfront about nutritional value and replacing sugary options to health-centric ones in schools.
The ad also discuss innovation and education, seeking to bring across the message that at the heart of the company, Coca-Cola wishes to bring people together.
What do you think? Does this signal a change to the honesty policy in advertising or is this just another marketing gimmick?
Watch the infomercial below:
[via Coke.com]