Munich-based German creative agency Service Plan has created an innovative bra calendar for its client FHM magazine, which gives frustrated men the daily practice of unfastening bras.
Featuring three suitably sexy, stretched out bra closures, the calendar requires the user to undo and redo the fastenings each day to reflect the correct day and month.
As they say, practice makes perfect—after a few months of using this unique calendar, even the clumsiest of men will be able to undo a bra without much effort.
Unfortunately, this exclusive calendar is not yet available for sale and is only offered to specific friends of the agency.
[via Service Plan]