24 February 2013

The Best Bus Stop Ever?: Rewards Visitors With Surprises

[Click here to view the video in this article]







Bus rides aren’t always the humdrum of everyday life.



To show that phones make everyday life and bus rides better, mobile technology company Qualcomm—together with agency Denizen Company—brought a few surprises to a bus stop.



The company first put up simple posters at a bus stop that feature a URL paired with tag lines—such as “In a hurry?”, “Seen it all?”, and “Bored?”—to encourage viewers to visit the site.



When people headed over to the site on their phones, they were in for a surprise.



Watch the video below that will make you consider taking the bus today:





































































[via Adrants]