Ukraine design firm Reynolds and Reyner have designed a witty, satirical cigarette casing which it hopes will serve as a stylish deterrent for those addicted to lighting up.
The design firm created this to address the prevalent social problem of excessive smoking. They mentioned that, "people are dying throughout the world of diseases caused by smoking." This packaging concept hopefully shows "how close this problem is" to them.
They wanted to drive home the message that, "every day each smoker carries this problem in his/her pocket. They carry death.”
Know anyone that needs one of these meaningful cigarette cases?
[via Lovelypackage.com, images via < a href="http://www.behance.net/Reynolds">Reynolds and Reyner]