Moscow by Olga Demidova
The German agency Service Plan came up with a fun campaign to advertise for Lufthansa.
The firm commissioned 14 illustrators to come up with highly detailed drawings of each travel destination, and asked their viewers to find the Lufthansa passenger in each image. This type of illustration is called “Wimmelbild” in German, a style found in many Where’s Waldo books.
For 14 days, the airline released an image, and those who spotted the Luftansa passenger were rewarded by the airline.
Scroll down to have a look at some of these illustrations—can you identify the Lufthansa passenger?
Tokyo by Ferdi Trihadi
Dubai by Sarita Kolhatka
Paris by Allan Deas
Mexico by Jili Pollo
New York by Eda Kaban
London by Bjorn Rune Lie
Beijing by Popil
[via Creative Roots and Studio Landon]