12 August 2014

An Insider’s Glimpse Into How Picasso Inspired Apple’s Product Design



Image via Fast Company



In a rare glimpse into Apple’s mysterious internal training program, employees reveal what is shared and taught in the classes.



The New York Times recently reported that Apple uses Pablo Picasso’s 11 lithographs of ‘The Bull’ as a benchmark for their product design. The series of drawings showed a progressively simplified image of a bull, eventually doing away with all complex details, yet remaining identifiable.



This also embodies how Apple comes up with its designs.



A class participant told The New York Times, “You go through more iterations until you can simply deliver your message in a very concise way, and that is true to the Apple brand and everything we do.”



Check out the full report of Apple’s secretive internal training program here.





[via Fast Company]