Art director Niels Buschke and his team from Santiago Design, have created a large-scale typographic wall mural.
Designed to spruce up the entrance to the office of a production company, Markenfilm Berlin, the team decided to pay tribute to philosopher Marshall McLuhan by using his famous phrase “The Medium is the Message”.
The quote which points out “McLuhan's concern being to focus on the medium itself rather than the content it carries”, was an apt representation of their artwork as it was created with a mix of materials—spray paint, three-dimensional wooden letters, neon lights, and papers.
Find out more about the project here.
[via Niels Buschke]