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BMW’s new Super Bowl ad is a nod to the past—to a time when the internet was a novel phenomenon.
Its campaign for its first all-electric car with a carbon fiber body, the BMW i3, takes its reference from a segment of NBC’s The TODAY Show in 1994, where the news anchor duo—Bryant Gumbel and Katie Couric—was introduced to the Internet.
Roping in the same pair for the one-minute-long spot, the news partners get acquainted with the new concept car in an almost similar fashion.
Treat yourself to a blast from the past below:
[via Mashable, images via BMW US]
BMW’s new Super Bowl ad is a nod to the past—to a time when the internet was a novel phenomenon.
Its campaign for its first all-electric car with a carbon fiber body, the BMW i3, takes its reference from a segment of NBC’s The TODAY Show in 1994, where the news anchor duo—Bryant Gumbel and Katie Couric—was introduced to the Internet.
Roping in the same pair for the one-minute-long spot, the news partners get acquainted with the new concept car in an almost similar fashion.
Treat yourself to a blast from the past below:
[via Mashable, images via BMW US]