Image via @georgiamayjagger
The #SmearforSmear campaign, currently trending on social media, could very well be this year’s version of 2014’s viral ALS Ice Bucket Challenge.
Created by UK-based organization Jo’s Cervical Cancer Trust, the social media campaign hopes to drive awareness about cervical cancer among young women.
Participants are encouraged to post photos of themselves with smeared lipsticks across their cheeks, giving women a visual reminder to go for regular smears tests that could help them prevent cervical cancer.
You can join the cause by posting your smeared lipstick selfies on Facebook, Twitter and Instagram under the hash tag, #SmearforSmear.
Head here for more information about the campaign.
Attend your smear, reduce your risk @JoTrust
#SmearForSmear sign the petition to lower the age http://t.co/cbYVRZIjBY http://ift.tt/1wD30za
— Mandip Gill (@MandipGill) January 25, 2015
This is cervical cancer awareness week. Attending your smear test could save your life #smearforsmear @jotrust http://ift.tt/1wD31TD
— Ellie J Mortimer (@CaptainEllie) January 26, 2015
[via Mashable]