To create a lasting impression for their new company, Canadian event agency Wildfire Experiential and Events included a clever feature in their business cards that lets you start a fire.
Designed by Vancouver-based integrated marketing firm Cossette, the new visual brand identity was based on a simple design brief: “Spark conversation.”
Using the company’s initials as the main feature of the business card, art director Cameron McNab and his design team at Cossette created an interactive surface that lets you strike a match, cleverly reflecting Wildfire’s aim to leave a “lasting impression” with its clients.
Check them out below.
[via Quartz]