The Science World Museum has collaborated with Canadian advertising agency Rethink in creating advertisements that not only capture attention, but also educate audiences.
The campaign feeds audiences with interesting bite-sized information, showing that science is not as dull as we think.
One of the most eye-catching ads was the billboard covered in pure gold, which required two guards to keep watch of it day and night.
The information on the streets educate people with funny, interesting—and sometimes gross facts—for them to think about.
[via Science World]