Car manufacturer MINI US’s automated email system accidentally went berserk and sent hundreds of emails of the same message to everyone on its mailing list.
To deal with the situation, and make it up to its customers, the company sent a unique package to each of them.
The package was made up of chocolate roses, duct tape, a can of spam and a note.
The note read:
“Dear …,
Last week you received some emails from us. Hundreds of emails, in some cases. While we love staying in touch, this was unintentional. A server went haywire and the technical glitch has been fixed, but we wanted to make up for any hassle we might have caused.
Nothing says “I’m sorry” quite like flowers and chocolate, so we’ve combined the two and enclosed a chocolate rose. But if you’re allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you’re ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam.
Again, our sincerest apologies for the inconvenience.
Motor on,
The MINI Team”
[via Imgur]