[Click here to view the video in this article]
Fisher-Price has released a beautiful ad featuring mothers around the world talking about their wishes for their New Year’s newborns.
Filmed in in 11 hospitals in cities like Tokyo, Los Angeles and Warsaw, between the last hours of 2014 and the early hours of 2015, the mothers’ responses ranged from “health and happiness” to “to be educated”.
Titled ‘Wishes for Baby’, the 90-second ad was put together in less than 24 hours by PR firm Weber Shandwick and documentary film-maker Patrick Creadon. It was created to launch Fisher-Price’s new ‘Best Possible Start’ campaign, where parents are encouraged to share their own wishes for their children with the hashtag ‘#WishesForBaby’ on social media.
Watch the heartwarming spot below.
[via Adweek, video via Fisher-Price]
Fisher-Price has released a beautiful ad featuring mothers around the world talking about their wishes for their New Year’s newborns.
Filmed in in 11 hospitals in cities like Tokyo, Los Angeles and Warsaw, between the last hours of 2014 and the early hours of 2015, the mothers’ responses ranged from “health and happiness” to “to be educated”.
Titled ‘Wishes for Baby’, the 90-second ad was put together in less than 24 hours by PR firm Weber Shandwick and documentary film-maker Patrick Creadon. It was created to launch Fisher-Price’s new ‘Best Possible Start’ campaign, where parents are encouraged to share their own wishes for their children with the hashtag ‘#WishesForBaby’ on social media.
Watch the heartwarming spot below.
[via Adweek, video via Fisher-Price]