To show “how much fun you can have with a bottle of gin”, design studio Dorian has created fun, interactive bottle designs for Rawal, a gin by cocktail bar Fishing Salada, which specializes in gin-based cocktails.
These clever bottle designs feature illustrations of men who appear to be in the act of diving or swimming—as the gin level decreases over time, it would look as if these men are paddling in or leaping straight into pools of water.
Scroll down to view more images of this cheeky packaging design.
[via The Dieline]