13 January 2015

The Iconic Ziploc Bag Gets A New Logo

[Click here to view the video in this article]





Before / After



The Ziploc brand is practically synonymous with resealable, air-tight plastic bags—its affordable, useful products are a necessity in many homes.



Recently, Ziploc updated its workmark logo to make it appear friendlier with a more “bubbly” typeface—however, according to this opinion piece on Brand New, it left quite a bit to be desired.



Scroll down to see the new logo being used in a video ad—what do you think of the redesigned Ziploc logo?











[via Brand New]