[Click here to view the video in this article]

Before / After
The Ziploc brand is practically synonymous with resealable, air-tight plastic bags—its affordable, useful products are a necessity in many homes.
Recently, Ziploc updated its workmark logo to make it appear friendlier with a more “bubbly” typeface—however, according to this opinion piece on Brand New, it left quite a bit to be desired.
Scroll down to see the new logo being used in a video ad—what do you think of the redesigned Ziploc logo?

[via Brand New]
Before / After
The Ziploc brand is practically synonymous with resealable, air-tight plastic bags—its affordable, useful products are a necessity in many homes.
Recently, Ziploc updated its workmark logo to make it appear friendlier with a more “bubbly” typeface—however, according to this opinion piece on Brand New, it left quite a bit to be desired.
Scroll down to see the new logo being used in a video ad—what do you think of the redesigned Ziploc logo?
[via Brand New]