[Click here to view the video in this article]
Graphic designer and educator Sarah Hyndman gave a talk recently at TEDxBedford, sharing how typefaces have different personalities that would evoke different emotional response.
Hyndman explained “that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make”—in the book she recently wrote, titled Type Taster: How Font Influence You, it elaborates on topics like combining font research, and memory triggers.
Her books will be published in five limited edition covers—including Baskerville, Clarendon, Didot, Gill Sans, Helvetica—it comes with a corresponding personality analysis of your cover choice.
Set to be released on 14 February 2015, the Type Taster can be pre-ordered here.
Click on the video below to watch her talk given at the recent TEDx event.
[via Creative Bloq, Type Tasting]
Graphic designer and educator Sarah Hyndman gave a talk recently at TEDxBedford, sharing how typefaces have different personalities that would evoke different emotional response.
Hyndman explained “that conscious awareness of the emotional life of fonts can be entertaining and ultimately give us more control over the decisions we make”—in the book she recently wrote, titled Type Taster: How Font Influence You, it elaborates on topics like combining font research, and memory triggers.
Her books will be published in five limited edition covers—including Baskerville, Clarendon, Didot, Gill Sans, Helvetica—it comes with a corresponding personality analysis of your cover choice.
Set to be released on 14 February 2015, the Type Taster can be pre-ordered here.
Click on the video below to watch her talk given at the recent TEDx event.
[via Creative Bloq, Type Tasting]