Using a similar idea put forth by ‘The Emoji Translation Project’, this adorable spot by Belgian agency Happiness Brussels, titled ‘An Emoji Crush’, uses ideograms to publicize a message from parents of road victims.
The ad starts off unveiling a seemingly lighthearted story, only to end in a car crash.
The minimalistic approach helps to engage audiences and couldn’t be more timely given emoji’s diffusion into marketing. Previous moves have been made by Instagram, McDonald’s and Foot Locker.
See if you can effectively follow the story as told via emoticons in the video below.
[via Adeevee, video via Happiness Anywhere]