For the first time in 36 years, the iconic Absolut Vodka bottle has been given a redesign to reflect the brand's bold step into the future.
The creatives at UK-based brand agency Brand Union are responsible for this subtle redesign—while maintaining the overall easily recognizable design of the bottle, they have tweaked a few notable details.
A keen observer will notice an updated logotype, a brand new script typeface, an altered medallion, a more clearly defined bottle outline and reduced glass weight.
While the design of the bottle has evolved, the vodka in it will remain the same. The new bottle will be launched in Fall/Winter 2015.
View more images of the redesign below, and find out more here.
[via Under Consideration, images via Absolut]