Advertising and communications agency BBDO Russia brilliantly shows that you should go slow while driving in its latest campaign.
Cleverly making use of YouTube’s preview thumbnails, the 10-minute-long short will reveal the ‘Most Terrible Fatal Car Crash Ever’ along with Intouch Insurance’s message ‘Don’t Rush’ if you move your cursor over the timeline of the video.
On the contrary, if you do happen to patiently watch the entire footage without fast forwarding, all that you’ll see is a car cruising along the roads.
Check it out for yourself below:
[via Adweek, images via BBDO Russia]