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English fashion designer Vivenne Westwood is helping to give the English National Ballet (ENB) a stylish makeover, according to British VOGUE.
For the celebrated ballet company’s new campaign, dancers are photographed wearing the label’s creations—a collaboration that echoes English modernity and tradition.
The rebranding is part of the ENB’s hope to make ballet seem contemporary, accessible and relevant, while still deeming itself as a historic art form.
ENB will also be getting a new logo, production imagery and website.
According to British VOGUE, Westwood was chosen to emphasize a “non-conventional but classical image”.
What do you think of the photographs?
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Click to view enlarged version
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[via VOGUE]