[Click here to view the video in this article]
Many university billboards feature a testimonial placed alongside a smiling alumni of the school, but often, these testimonials are filled with clichés that do not serve to inform the audience.
Instead of doing this, the ad agency Cossette Canada has placed a large box in the middle of the lobby of the school, allowing anyone interested to interact with one of the school’s alumni by pressing the “connect” button.
While many people expected a video, they were surprised as this interactive billboard actually revealed the former student, who was sitting inside.
Although many were surprised at first, they warmed up to the idea and started asking questions, which helped them have a better understanding of the kind of education they could get at the university.
Watch this clever idea in action in the video below.
[via Gutewerbung]
Many university billboards feature a testimonial placed alongside a smiling alumni of the school, but often, these testimonials are filled with clichés that do not serve to inform the audience.
Instead of doing this, the ad agency Cossette Canada has placed a large box in the middle of the lobby of the school, allowing anyone interested to interact with one of the school’s alumni by pressing the “connect” button.
While many people expected a video, they were surprised as this interactive billboard actually revealed the former student, who was sitting inside.
Although many were surprised at first, they warmed up to the idea and started asking questions, which helped them have a better understanding of the kind of education they could get at the university.
Watch this clever idea in action in the video below.
[via Gutewerbung]