For Guide Restos Voir’s 18th anniversary, the Canadian restaurant guide created a daring campaign that takes the phrase “food porn” quite literally.
Produced by Publicis and photographed by Leda & St Jacques, its tongue-in-cheek ’18 and over’ ads feature images of food that allude to pornographic imagery—raw meat, oyster, sweet potato, melon and dough were shaped to look like human private parts.
The posters also read, in French: “We are pleased to put water in the mouth for 18 years.”
Do these whet your appetite?
[via Nightlife.ca]