Probably the most recognizable cracker brand in the world, Ritz Crackers has recently rolled out a new look for its packing in Europe.
Created by brand design agency Bulletproof, the new design is a simpler and more modern version of the iconic original, which pays homage to the longstanding heritage of the brand.
Delving into Ritz’s rich history for inspiration, the Bulletproof team produced a revitalized identify that is “a timeless classic with a strong pack architecture system that can flex easily across the portfolio of products”, making sure that they would stand out on the shelves.
What do you think of this redesign of the beloved crackers brand? View more images of the new packaging below.
[via The Dieline]