To promote cycling in the British Capital, Transport For London released a series of creative ads that melds bicycles with inspiring typography to bring their messages across.
Featuring the lovely lettering designs of Spanish designer Alex Trochut, the ads depict eye-catching bicycles with colorful frames that spell out words such as “Easy”, “Safer” and “Ride”.
Although these awesome typographic bicycles do not really exist and are the products of CGI, we cannot help but wish that someone would turn them into reality.
The campaign is created by MC Saatchi—view more images of it below.
[via Designer Daily]