[Click here to view the video in this article]
To promote both the Honda Civic and Civic Type R models, agency Wieden + Kennedy London has created a brilliant “double-sided” video ad.
Titled ‘The Other Side’, the video tells two different stories at the same time, each with its own unique plot. To switch between stories, simply hold the ‘R’ button on your keyboard.
Check out the teaser below and experience the interactive ad here.
[via Adweek, images from Honda]
To promote both the Honda Civic and Civic Type R models, agency Wieden + Kennedy London has created a brilliant “double-sided” video ad.
Titled ‘The Other Side’, the video tells two different stories at the same time, each with its own unique plot. To switch between stories, simply hold the ‘R’ button on your keyboard.
Check out the teaser below and experience the interactive ad here.
[via Adweek, images from Honda]