via @RealHughJackman
A new social media campaign has arrived and this time, it is to raise awareness for testicular cancer.
Started by UK-based organization Check One Two, the campaign #FeelingNuts encourages men to take a photo of themselves grabbing their crotch, share the picture online, and challenge friends to do the same—similar to the once viral ALS Ice Bucket Challenge.
The purpose behind this crotch-grabbing act is to encourage men to check their testicles regularly for abnormalities and seek help early if necessary.
Some male celebrities have already taken up the challenge, and they include Hugh Jackman, Rick Edwards, and Ricky Gervais.
Do you think this campaign will catch on like the Ice Bucket Challenge?
Check out some of the celebrities who has taken up the challenge below:
via @rickedwards1
via @jamieoliver
via @rickygervais
via @stephenfry
via @5SOS
[via Mashable, images from various Twitter feeds]