NYC & Company, the official tourism organization for New York City, has a new campaign that urges its locals to explore other neighborhoods in the city more often.
Through a series of illustrated posters, the campaign introduces some must-see attractions of the five boroughs such as Arthur Avenue in The Bronx, Long Island City in Queens and St George Terminal at Staten Island.
To further motivate the citizens, NYC & Company also collaborated with American Express for exclusive deals.
Check out the colorful posters below and click here for more information on the campaign.
[via Gizmodo]