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After its Russian counterpart surprised moviegoers by replacing seats with beds in a cinema, IKEA Spain rolled out a heartwarming ad reminding families that it does not take a lot to express love this holiday season.
Titled ‘The Other Letter’, produced by McCann Spain, the charming spot features children penning their Christmas wish lists to their parents—filled with requests to spend more time with them.
Boutique production company Primo also created another moving 60-second-long short to tie in with the Christmas campaign.
Check out both videos below:
[via Adweek, images via IKEA Spain]
After its Russian counterpart surprised moviegoers by replacing seats with beds in a cinema, IKEA Spain rolled out a heartwarming ad reminding families that it does not take a lot to express love this holiday season.
Titled ‘The Other Letter’, produced by McCann Spain, the charming spot features children penning their Christmas wish lists to their parents—filled with requests to spend more time with them.
Boutique production company Primo also created another moving 60-second-long short to tie in with the Christmas campaign.
Check out both videos below:
[via Adweek, images via IKEA Spain]