Creative director Ganesh Prasad Acharya and copywriter Kaushik Katty Roy have created a series of shocking concept print ads for Sanctuary India that show how habitat destruction affects wildlife.
The ads depict various animals perched on tree trunks, with their heads cut off and dripping blood. The ads feature the tagline “When the wood go, wildlife goes.”
Arresting and disturbing, they are a reminder to look after the environment before these beautiful creatures disappear.
Check out the ads below.
[via Adeevee]