[Click here to view the video in this article]

It’s not just Thai life insurance ads that make us all weepy and emotional.
South African insurance company Dial Direct shows it can roll with the best with this lovely spot revolving around a busy mother and her son.
Created by agency Joe Public, it shows the young boy doing household chores to save his mom time, so that she can attend a school play he’s performing in.
Heartwarming and emotional, it’s a gentle reminder to spend time on the things that really matter.
Cap off your work week with the beautiful ad below.









[via Ads of the World, video via Dialdirect]
It’s not just Thai life insurance ads that make us all weepy and emotional.
South African insurance company Dial Direct shows it can roll with the best with this lovely spot revolving around a busy mother and her son.
Created by agency Joe Public, it shows the young boy doing household chores to save his mom time, so that she can attend a school play he’s performing in.
Heartwarming and emotional, it’s a gentle reminder to spend time on the things that really matter.
Cap off your work week with the beautiful ad below.
[via Ads of the World, video via Dialdirect]