UK-based, 24-year-old stylists Lucy Greene and Pandora Lennard have set up ‘Anti-Agency’, a modeling agency where the selection criteria is based on personality, individual style and talent.
It is a hugely progressive move in the modeling industry, where there is an almost-unhealthy obsession with having the right height, weight and a certain type of look. They even feature individuals with psychedelically-colored hair, multiple piercings and extensive tattoos; which is usually a big no-no.
The message that they want to put across is that “the agency is for people who could've been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries etc.”
And it does seem like they are making great headway, having cast models for well-known brands like Dr. Martens, Versus, Uniqlo, ASOS, Urban Outfitters and Liberty of London.
Scroll down to see some of their ‘AntiModels’ or check out the Anti-Agency website.
[via Elite Daily, images via Anti-Agency]