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A joint effort between agency Ogilvy & Mather Paris and Vittel will offer new life to your old couch.
The Couch converter service launching 28 February 2015 will offer customers the option to create a custom pair of shoes from the fabric of their own couches. The fun service is a way to literally get consumer off of their couch, the common symbol of laziness and a sedentary lifestyle.
The exclusive service is available in France and Benelux, and will expand to be available in Switzerland and Germany at a later date.
Watch the video below for all the details.
[via Golem13]
A joint effort between agency Ogilvy & Mather Paris and Vittel will offer new life to your old couch.
The Couch converter service launching 28 February 2015 will offer customers the option to create a custom pair of shoes from the fabric of their own couches. The fun service is a way to literally get consumer off of their couch, the common symbol of laziness and a sedentary lifestyle.
The exclusive service is available in France and Benelux, and will expand to be available in Switzerland and Germany at a later date.
Watch the video below for all the details.
[via Golem13]