Coca-Cola has launched a fresh campaign in Latin America, created by ad agency Pereira & O’Dell, highlighting unpretentious camaraderie between friends and using the fist bump as a key visual in its marketing materials.
Together with short web videos, the campaign includes efforts in print, mobile, television, radio, packaging and more.
The song ‘Clouds’, performed by One Direction, will be the theme music used across the campaign.
Check out the print and film work from the campaign below, and find out more about it at Adweek.
[via Adweek, videos via Coca-Cola, images by Pereira & O’Dell via Adweek]