A couple of weeks ago, Airbnb unveiled its new logo—the Bélo, which spawned a host of parodies and even a song.
Instead of reacting adversely, Airbnb sportingly embraced the logo parodies and created an infographic outlining the comparisons that were made to the Bélo, and the number of parodies produced.
This laudable effort also serves to remind people of Create Airbnb—a community-driven website encouraging individuals to come up with their own “symbol of belonging” to reflect their unique Airbnb experience.
Figures reflected are from Create Airbnb, as of 23 July 2014.
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[via Youthedesigner, images via Airbnb]