Through a partnership with Samsung, Australian airline Qantas will be introducing a new trial entertainment service that makes use of virtual reality (VR) technology.
The trial will run for three months and will allow customers to enjoy a “three-dimensional, 360-degree style interactive viewing experience” of Qantas’ inflight entertainment services.
“Whether the user wants a virtual tour of our new Los Angeles First Lounge or experience an A380 landing from the tarmac, this technology gives us a completely new way to connect with our customers,” said Olivia Wirth, Qantas Group Executive of Brand, Marketing and Corporate Affairs.
“From an in-flight entertainment perspective, it’s an industry first. Qantas is committed to being at the forefront of innovation to give our passengers the very best and latest in-flight experiences, like accessing the virtual worlds of their favorite Hollywood blockbusters from the comfort of their seat 40,000 feet above the ground. It’s also a fantastic tool to feature our network’s destinations, inspiring travel and promoting tourism.”
This new VR service will be made available to travelers in Sydney and Melbourne International First Lounges, as well as First Class cabins on select A380 services.
What do you think? Is this the future of inflight entertainment?
[via urdesign]