[Click here to view the video in this article]
Nationwide Insurance has unveiled arguably the grimmest ad to air during this year’s Super Bowl, after this chilling ad inspired by an actual 911 call.
Titled ‘Make Safe Happen’, it features a little boy who narrates all the experiences he’s never going to have, such as riding a bicycle or getting married, because he’s dead.
Looks like the insurance company’s sobering approach worked—Twitter commentators have gone into overdrive with a barrage of hilarious Tweets mercilessly poking fun at it.
Check out the ad below and a selection of Twitter reactions after.
— Scott Hanselman (@shanselman) February 2, 2015
— Matt Roller (@rolldiggity) February 2, 2015
— Ben Dreyfuss (@bendreyfuss) February 2, 2015
— LostLettermen.com (@LostLettermen) February 2, 2015
— Dan O'Donnell (@DanODradio) February 2, 2015
— Zach Harper (@talkhoops) February 2, 2015
— nick pants (@nick_pants) February 2, 2015
[via Mashable and Adweek, video via NationwideInsurance, images via various Twitter users]
Nationwide Insurance has unveiled arguably the grimmest ad to air during this year’s Super Bowl, after this chilling ad inspired by an actual 911 call.
Titled ‘Make Safe Happen’, it features a little boy who narrates all the experiences he’s never going to have, such as riding a bicycle or getting married, because he’s dead.
Looks like the insurance company’s sobering approach worked—Twitter commentators have gone into overdrive with a barrage of hilarious Tweets mercilessly poking fun at it.
Check out the ad below and a selection of Twitter reactions after.
"We're Nationwide Insurance! EVERYONE DIES. Enjoy the game! Nationwide."
— Scott Hanselman (@shanselman) February 2, 2015
Nationwide: We're not saying your kid is gonna die, but you better buy our insurance
— Matt Roller (@rolldiggity) February 2, 2015
YOU GUYS
YOU GUYS
Your child could die
Did you not know that?
— Ben Dreyfuss (@bendreyfuss) February 2, 2015
In response to McDonald's pay with hugs campaign, Nationwide will allow you to pay for insurance with DEATH.
— LostLettermen.com (@LostLettermen) February 2, 2015
Nationwide says "Enjoy the Halftime Show!" http://ift.tt/1z3Be4q
— Dan O'Donnell (@DanODradio) February 2, 2015
“Look how amazing kids can be.” - Microsoft
“Unless they die.” - Nationwide
— Zach Harper (@talkhoops) February 2, 2015
— nick pants (@nick_pants) February 2, 2015
[via Mashable and Adweek, video via NationwideInsurance, images via various Twitter users]