Virgin Atlantic has released a brand new logo to commemorate the launch of its new domestic service in the UK dubbed, 'Little Red'.
Created by their own in-house team, the logo uses the existing Virgin Atlantic font introduced in 2010 under the Virgin Atlantic rebrand by Johnson Banks.
The 'Little Red' name features in lower-case red lettering, which is aimed at forming a ‘cheeky and playful’ identity.
One can fly on Little Red's routes between London Heathrow and Manchester 26 times a day, from 31 March onwards.
[via Designweek.co.uk]