[Click here to view the video in this article]
Advertising agency Crispin Porter + Bogusky has teamed up with garment maker Fruit of the Loom to produce some of the luckiest underwear in the world.
The idea of lucky underwear is not unheard of. Over decades, people have held the belief that you should put on your best underwear on days extra luck is required. However, can underwear actually be lucky?
Fruit of the Loom went to great heights to ensure that every piece of their 2000 specially produced ‘Lucky Underwear’ is worth the claim. They have kept it in four leaf clover boxes, rubbed it on statues and across horseshoes, and now they bring you truly lucky underwear.
Watch how they did it below:
[via Metal Potential]
Advertising agency Crispin Porter + Bogusky has teamed up with garment maker Fruit of the Loom to produce some of the luckiest underwear in the world.
The idea of lucky underwear is not unheard of. Over decades, people have held the belief that you should put on your best underwear on days extra luck is required. However, can underwear actually be lucky?
Fruit of the Loom went to great heights to ensure that every piece of their 2000 specially produced ‘Lucky Underwear’ is worth the claim. They have kept it in four leaf clover boxes, rubbed it on statues and across horseshoes, and now they bring you truly lucky underwear.
Watch how they did it below:
[via Metal Potential]