Conceived by BBDO Proximity, Thailand, these heart-tugging poster ads for the country’s SPCA show how animal abuse may be overlooked in everyday life.
Accompanied with the tagline, “Report it before it looks so natural”, these wounds, like the bruise, cigarette burn and fat lip can almost pass off as the dog’s markings—unless the viewer looks closer.
These posters cleverly urge us to care for animals instead of ignoring their scars and pain.
View the other two posters below.
[via Ads Of The World]