1 May 2015

These ‘Workout Billboards’ Are Part Ads, Part Exercise Machines

[Click here to view the video in this article]

Sports drink manufacturer Powerade has created several ‘workout billboards’ that are part ads, part exercise machines.

Made with the help of ad agency Ogilvy & Mather Berlin, the billboards feature a scrolling climbing wall, a pull-down machine, and a strength tester.

According to the brand, these billboards were created to show people that they have more power than they think.

Click to watch the video below:

[via Ads of the World]