31 October 2014

A Hilarious Mockery Of The State Of Real-Time Advertising

[Click here to view the video in this article]

Toronto-based advertising agency john st. is notorious for making up advertising buzzwords. Remember Catvertising? What about Buyral and ExFEARential? Wonder what’s next?

In the latest from john st., a commentary on the state of real-time marketing and how every brand hijacks the conversation even when their brand is not even remotely associated to the topic. They call it Reactvertising™.

A total of four videos have been released. The first is a look at john st.’s supposed new department of people dedicated to Reactvertising™, and the next three show how it is applied to different media.

Watch these scathing satires of the advertising industry below:

[via Adweek]

Check Out This Adorable Hello Kitty-Themed Hotel In Los Angeles

The first-ever Hello Kitty Con will be held in Los Angeles’ Little Tokyo to celebrate the world renowned Japanese cartoon character turning 40 this year.

As part of the occasion, several rooms at The Line Hotel in Koreatown have been given an awesome Hello Kitty makeover, decorated by Knibb Design.

From the bedroom to the bathroom, almost every nook and cranny has been filled with Hello Kitty memorabilia. Plush toys were spotted on the ceiling of the rooms and decals were also pasted on the windows.

Check out the super cute Hello Kitty-themed room below:

[via Curbed, images from Elizabeth Daniels]

6 Free Font Types That Will Love You Back

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Designers know that the font type they choose will either make or break a design. So for any designer, the more fonts they have, the better.

God knows my font book has thousands that are ready for any situation.

Today, we’ve got 6 amazing free font types to share with you. They come from different talents around the world and each is free to use in your personal or commercial projects. Some require a link back but in any case, if you use any of them in your work, give a shout out to the author. Enjoy, and Happy Halloween!

Baron by Frank Hemmekam

1. baron

Baron is a free uppercase display typeface inspired by the classic sans serif font family. This typeface is versatile and is perfect for use in posters and headlines. Download from Behance

High Tide by Filipe Rolim


High Tide is an all caps, decorative typeface designed to be most suitable for titles, headlines, posters, logos, etc. Download here

Skinny Bastard by Marcelo Reis Melo


Here is a super nice skinny new hand written font created by Marcelo Reis Melo. It’s a great font for headlines, full of personality, and a lot of energy. Download from FGFD

Mohave by Absolut Foundry

4. mohave

Mohave is an all caps display typeface, built with smooth height and dynamic glyph. It’s designed for large point setting, contains three weights – regular, semi bold, and bold italics. Mohave is perfect for headlines, poster, title, etc. Get it here

Aventura by Jimmy Kalman


I’m a sucker for outdoor-sy type fonts like Aventura. Bold, sporty and classic is why this font type stands out. Start exploring the wilderness with this strong typeface here.

Nooa by Antoine Pilette


Nooa is a subtle “mix ” between the classics serif and sans serif fonts for contemporary use. I like seeing modern blends like these especially with minimal accents to make it unique. Download the demo here.

Google's Project Ara Update: The Customizable 'Phonebloks' Is On Track To Launch

[Click here to view the video in this article]

Since the inception of the idea back in October 2013, Google has been working on Project Ara, a modular phone platform have named Phonebloks.

A new video released by Phonebloks takes the world into Boston-based NK Labs, where the Project Ara prototype is being created and tested.

The future of modular, interchangeable phone parts may become a reality much sooner than expected as Project Ara is on track to launch.

Google’s Project Ara was previously featured on our site a year ago during its first announcement and first update.

Watch the update for yourself below:

[via Hypebeast]

The Brand Evolution Of Nike Condensed In Three Minutes

In the latest instalment of its ‘Brand Evolution’ series, Fast Company turns the spotlight on global sports brand Nike.

The three-minute-long short gives us a glimpse at how Nike got its iconic swoosh, its signature tagline ‘Just Do It’, and other interesting fun facts about the brand.

Check out the video below:

[via Fast Company]

This Cuddly Dog Is Giving Celebrities A Run For Their Money On Instagram

There’s a 12-year-old adopted Shih Tzu, named Marnie, causing waves on social media with her winsome pose—a head tilt coupled with her tongue hanging out.

This might remind you of Toast. But unlike Toast’s stuck out tongue, which resulted from the removal of rotten teeth, Marnie’s hanging tongue is really just due to it being very long.

Marnie doesn’t only have followers numbering more than 461,000, celebrities are also going crazy over the cuddly dog, particularly actor James Franco.

The special friendship between the duo blossomed when Marnie playfully impersonated Franco’s selfies.

Her owner, Shirley Braha, told Instagram, “It was all pretty fun and silly. Next thing you know, James Franco reposted the photos on Instagram. And that’s how The Great Selfie Battle of 2014 was born”.

Franco said, “I had no idea who Marnie the dog was, and then I saw she was my best mimic. I love Marnie’s versions of my selfies better than the originals. And she’s a really good drawer, better than a lot of humans.”

Begin your weekend on a good note with an endless dose of cuteness here.

[via Marnie the Dog]

Mischievous Videos Show How To Pronounce Words Hilariously Wrong

[Click here to view the video in this article]

Be careful not to click on the wrong YouTube channel when looking for help to pronounce tricky words in American English.

The ‘PronunciationManuel’ has been mischievously created to look like the PronunciationBook, but teaches how to pronounce words that are hilariously wrong.

Scroll down and head over here for more of such videos.

[via Mental_floss, PronunciationManuel]

Infographic: Essential Creative Food Hacks That You Can Try At Home

Here are some great food hacks that you should master in the kitchen for a fuss-free cooking experience.

An infographic created by Appliance City features a few essential food hacks that you can easily try at home, including tips on making your own dried fruit with an oven, and how to fry the perfect bacon.

Check out the infographic below for more information.

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[via Visual.ly]

An Illustrated Chart Featuring Apple’s Insane Collection Of Over 500 Products

Pop Chart Lab has released an updated version of its illustrated poster that charts Apple’s “insanely great” collection of more than 500 products.

Similar to the posters we featured previously, the latest ‘The Insanely Great History of Apple 3.0’ edition includes new Apple products such as the iPhone 6 and the upcoming Apple Watch.

Check out the poster, available for purchase here, below.

Click on image to enlarge

Click on image to enlarge

[via Pop Chart Lab]

For Designers: Website Generates Endless Color Palettes With A Click

Designers, you can now get endless, cool color palettes with the hit of your keyboard spacebar.

Coolors is an easy-to-use website that generates color schemes almost instantly. The colors are labeled with its hex codes for references.

Users can also click on the color to lock it for a new color combination, or type in their own color palettes to share with another colleague.

Head over here to get fast color schemes.

[via Boing Boing, Coolors]