Toronto-based advertising agency john st. is notorious for making up advertising buzzwords. Remember Catvertising? What about Buyral and ExFEARential? Wonder what’s next?
In the latest from john st., a commentary on the state of real-time marketing and how every brand hijacks the conversation even when their brand is not even remotely associated to the topic. They call it Reactvertising™.
A total of four videos have been released. The first is a look at john st.’s supposed new department of people dedicated to Reactvertising™, and the next three show how it is applied to different media.
Watch these scathing satires of the advertising industry below: