30 October 2014

Graphic Anti-Gun Ads Referenc Real Shootings, Urge You To Stop Gun Violence

[Click here to view the video in this article]

The Coalition to Stop Gun Violence has unveiled two hard-hitting ads that reference real shootings, in an attempt to urge viewers to end gun violence.

Created by Saatchi & Saatchi Wellness, the first ad shows a middle-aged man reading about the mass shooting in a movie theater in Aurora, Colorado in 2012, while the second ad shows young people learning about the 2007 Virginia Tech shooting via their smartphones.

Both ads begin with a voiceover that implores viewers to vote for politicians that oppose firearms.

Watch the ads below.

[via Adweek, videos via stopgunviolence]