Victoria’s Secret has sparked outrage for its latest campaign promoting its new range of ‘Body’ bras.
The ads feature models with slim bodies and are accompanied by the tagline “The Perfect ‘Body’”, and appear to suggest that there is only one perfect body type.
Over 12,000 people have signed a petition in the UK calling for the lingerie brand to apologize for its marketing.
“Victoria’s Secret’s new advertisements play on women’s insecurities and send out a damaging message by positioning the words ‘The Perfect Body’ across models who have exactly the same, very slim body type. This marketing campaign is harmful. It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect’.”
However the copy underneath the tagline reads “Perfect Fit. Perfect Comfort. Perfectly Soft.”, referring to the qualities of its ‘Body’ line of bras.
Nevertheless, the campaign has ticked off detractors, who have taken to Twitter to air their views.
Check out some reactions below. What do you think—are the ads insensitive or are the petitioners making a mountain out of a molehill?
— Frances Black (@FrancesNoir) October 29, 2014
— Anne A. Wilson (@Anne_A_Wilson) October 29, 2014
Victoria's Secret, I am appalled. Frick you and your "perfect body" campaign SMH YOU'RE ALL PHOTOSHOPPED http://ift.tt/1xGcgoj
— O'Haggerty (@leerocket5000) October 30, 2014
[via Adweek, images via Twitter and Victoria’s Secret]