29 October 2014

Diet Coke Prints Two Million Unique Bottle Designs In Different Colors

[Click here to view the video in this article]

Coca-Cola Israel has recently launched a campaign that had them printing over two million exclusively designed labels for its bottled Diet Coke beverages.

Using a special algorithm, Coca-Cola Israel managed to generate millions of different labels in various permutations of colors and shapes automatically for their ‘Stay Extraordinary’ campaign.

According to Alon Zamir, vice president of marketing for Coca-Cola Israel, the campaign aims to “convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.”

Watch the video below to find out how Coca-Cola did it.

[via Adweek, images via Vimeo screenshots]